The executive summary of your marketing plan is important. The summary is the first thing the reader sees, but it should be the last thing you write, which is not hard because it is a summary.The purpose of the summary is to give your reader an overview of what your business is all about, and how you will succeed in your niche, or market. The executive summary of your marketing plan will include summaries of:1. Your situation analysis: where are you now and where are you going? 2. Your market summary: where is the market now and where is it going? 3. Your target markets: your niche. 4. Your market analysis: break the niche down into groups. 5. What are your market demographics: Geographic: where? Demographic: who?6. What are your behavior factors: why your costumers need you? 7. What are your market needs: problems to be solved, and how you will solve them. 8. What are your market trends: the movement of the market over time. 9. What is your market growth: is it growing or … [Read more...] about Executive Summary of Your Marketing Plan – How to Write One! Do You Have an Online Element?
Swot analysis how to write
It happens to every freelance copywriter now and then. You get an assignment to write copy about a product or a service that just leaves your brain dry.Nothing about the product excites you or leaps out at you as a strong selling point. Nothing hits you as unique and nothing shows you an open door to write anything interesting about it.Well there is a way to get your brain started and get the ideas flowing through your finger tips.Strategists in every business field use a quick, analytical tool that is called SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.How do you use SWOT analysis to help you write good copy? Here are a few ideas Strengths. What is this products benefits? What does it do for someone who buys it? What does it do better than the competitors' products. Why should a person choose this product over any of the other choices available out there? Weaknesses. Believe it or not, your product's shortcomings can lead you to its best … [Read more...] about Freelance Copywriter Secrets: How to Write Copy When You’re Stuck
Writing an Internet business plan for a website or online business is very similar to writing a business plan for a traditional small business. An Internet business plan should include all basic business plan elements. Here are the primary components for writing an Internet business plan:Executive Summary. Internet business plans need an executive summary. The executive summary is usually the first section of an Internet business plan. An executive summary simply serves as an overview or summary of everything else in the Internet business plan, and would include a very general company description.Website or Business Summary. The business summary or website summary of an Internet business plan will offer the reader a glimpse of who company is and what they do. It should describe the website or online business in detail, as well as some general information about the market or niche. Mention who owns or manages the website or online business, what the site is about or trying to offer, … [Read more...] about How To Write an Internet Business Plan
People often ask "What makes a good business plan? Or, "How do I make my plan attractive to lenders and investors?".The simple answer is that lenders and investors (I'll call them "readers" from here on out) are looking for "good deals". A "good deal" is one that offers the reader a reasonable rate of return for the risk assumed. The complete answer is that you should write a plan that a reader will want to read and then get it to reader(s) who are looking for your type of project and levels of risk and return. This article deals with the first part of the equation - how to write a business plan that readers will want to read.Readers want plans that clearly, accurately and completely allow them to make an initial determination about the project. Here are the steps needed to write that plan:To paraphrase a real estate expression, the three most important things about a business plan are research, research and research. While other things are important (even critical), ultimately your … [Read more...] about How to Write a Business Plan in Five Steps
1. Executive Summary Business Overview Turnover & Profitability Where we want to be - our vision Revenue Forecast Profit Forecast2. Business Analysis Overview Product Overview New Product3. Market Analysis Market trends and environmental factors Seasonal fluctuations Segmentation Analysis4. SWOT Analysis5. Vision Statement6. ObjectivesFinancial Objectives Customers Objectives Internal Organisational & efficiency objectives Innovation & Learning Objectives KEY performance areas - Financial KEY performance areas - Customers KEY performance areas - Organisational & EfficiencyKEY performance areas - Innovation & Learning7. Profit and Loss StatementThe following is a detailed example of a Sample Business Plan. Each section is clearly marked and with a written example. 1. Executive SummaryBusiness Overview XYZ Company is one of the leading publishing, consulting and training firms that specialise in "step-by-step" profit improvement programs. The company has a range of … [Read more...] about Sample Business Plan – How to Write a Professional Business Plan