Because it connects speed with excitement. The rules governing what car commercials can and cannot depict in the United Kingdom are ridiculously tight. An ad for the latest Audi R8 has fallen foul of those rules, and been banned as a result by the Advertising Standards Agency. What was wrong with it? Well, according to the ASA, it connected speed with excitement. Which contravenes the British government’s message that speed of any sort is inherently dangerous. As far as the ASA is concerned, depicting speed as exciting is the same as depicting nuclear war as exciting; a self-evidently ridiculous notion that is irresponsible to air in public. The commercial in question shows an eye that widens and contracts as the R8’s 5.2-liter, naturally-aspirated V10 engine wails up through the gears. The sound then fades, and the soft background music comes to the fore as the camera cuts to an external shot of an R8 driving slowly around a corner. The slogan “More focus. More … [Read more...] about Audi R8 ‘eye’ ad banned in UK
R8 exhaust sound
Muller switches to Team Rosberg for 2021 DTM season
Muller has been racing for the Abt team in the DTM since 2016, becoming three-time champion Rene Rast’s main title rival in recent years and helping Abt to lift the teams’ title last season. Audi had already announced that the Swiss driver would stay for the DTM’s switch to GT3 cars this year, but it has now been revealed that he will return to the Rosberg squad he raced for in his first two years in the series in 2014-15. The 29-year-old will combine his DTM commitments with a second campaign in Formula E with Dragon/Penske Autosport, which began last weekend with the Diriyah E-Prix. At least two clashes are expected between Formula E and the DTM in the latter half of the season and it’s unclear which series will be prioritised by Muller. Team Rosberg will continue its partnership with Audi despite the end of their factory partnership, fielding a pair of R8 LMS GT3s on the grid this season for Muller and Gore. “I am very happy to return to Team Rosberg and be … [Read more...] about Muller switches to Team Rosberg for 2021 DTM season
Best cheap Alienware deals for March 2021
From its iconic alien-head logo to its sleek and futuristic computers and peripherals, Alienware is truly one of few brands that almost every gamer can recognize at a glance. That’s not for no reason, as Alienware cranks out some of the best — and most expensive — PC gaming gear on the market. If you’ve got a bit of money burning a hole in your wallet and you’re after some gaming PC deals , gaming laptop deals , or new gaming accessories, however, then we can save you a lot of cash with our roundup of the best Alienware deals available this month. Today’s best Alienware deals Alienware AW510H 7.1 Surround Sound Gaming Headset — $80, was $100 Alienware AW2720HF 27-Inch Gaming Monitor — $380 , was $610 Alienware AW3420DW 34-Inch Curved Ultrawide Gaming Monitor — $1,018, was $1,200 Alienware Aurora R11 Nvidia GTX 1650 Super Gaming PC — $990, was $1,110 Alienware Aurora R10 Nvidia RTX 3070 Gaming PC — $1,200, was $1,890 Alienware m17 Nvidia RTX 2060 … [Read more...] about Best cheap Alienware deals for March 2021
The Big Read: What ‘OK boomer’ reveals about the divide between Singapore millennials and their elders
SINGAPORE: When it comes to LGBTQ (lesbian, gay, bisexual, transsexual and queer) issues, a 22-year-old lamented how she and her mother could never see eye-to-eye. The fresh graduate, who wanted to be known only as Ms Teo, said: “My mother doesn’t understand homosexuality at all. I’ve tried explaining to her over 500 times about 377A (the law that criminalises sex between men) and why I go to (LGBTQ rally) PinkDot, but she still doesn’t understand.” While her mother conceded that she would try to be more accepting if one of her three daughters were gay, she still admitted to Ms Teo that she would not promote her colleague because she is lesbian. READ: Commentary: On homosexuality and cohabitation - differences on moral issues need not lead to polarised society “She just cannot and does not want to understand anything that is beyond her immediate surroundings … That is what I don’t understand (about the older generation). Why are these social issues not important to them?” … [Read more...] about The Big Read: What ‘OK boomer’ reveals about the divide between Singapore millennials and their elders
VW Amarok with luxurious cabin is a rolling contradiction
Business on the outside, party on the inside. After working on the Mercedes X-Class to implement a tuner’s idea of a Maybach pickup truck , Carlex Design has now turned its attention to its archrival. Prepare to meet “Amy,” a special edition of the Volkswagen Amarok limited to just 500 examples to keep the model exclusive and justify the steep price of the conversion package: €13,995 (£12,570 at current exchange rates). So, what do you get for the price of a shiny new Polo? There are some pretty wild Amarok versions out there Six-Wheeled VW Amarok Is Coming And We Can't Wait To See It VW Amarok facelift gets spooky Mad Max treatment Carlex Design can turn your Amarok into a pickup truck suffering from a split personality, but in a good way. It’s all rugged and tough on the outside, while the cabin has been pampered with soft Nappa leather, fancy quilting, and a reupholstered steering wheel. Most of the upgrades have occurred on the outside … [Read more...] about VW Amarok with luxurious cabin is a rolling contradiction
Commentary: Grey areas surrounding wrongful dismissal guidelines
SINGAPORE: Do you know someone who felt unfairly treated and was let go of, yet couldn’t do anything about it because the situation did not fit wrongful dismissal guidelines? Have you yourself felt unreasonably treated at work? Chances are, most of us have had such experiences, or know of someone who has. CAN WRONGFUL DISMISSAL BE FIXED WITH GUIDELINES? Last Monday (Apr 1), the tripartite comprising the Ministry of Manpower (MOM), National Trades Union Congress (NTUC), and the Singapore National Employers Federation (SNEF) released a new set of guidelines on what constitutes wrongful dismissal under the Employment Act. These new guidelines provide useful scenarios of what wrongful dismissal looks like – whether reasons relating to discrimination, the avoidance of the payments of benefits, and the punishing of an employee for exercising an employment right, such as the right to a break every six hours, among others. Indeed, the promulgation of these guidelines signal a … [Read more...] about Commentary: Grey areas surrounding wrongful dismissal guidelines
Vietnam amends IP law to meet FTA requirements
Vietnam’s Intellectual Property law is undergoing amendments to help the country comply with new treaty requirements under the recently-signed free trade agreements (FTAs). In mid-January 2021, multiple ministries responsible for intellectual property (IP) issues hosted a workshop to consult on the draft law with IP owners, IP firms and IP associations, according to London-based Rouse, a global intellectual property leader. The timeline will likely be another year to enactment of the law, with the next step being finalizing the draft following the workshop which was supported by the UK’s Prosperity Fund FSIP program and the British Embassy in Hanoi. The draft law amendments will help Vietnam abide by regulations stipulated in the EU-Vietnam Free Trade Agreement (EUVFTA), the UK-Vietnam Free Trade Agreement (UKVFTA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and the Regional Comprehensive Economic Partnership (RECP), said the company that … [Read more...] about Vietnam amends IP law to meet FTA requirements