Some have also speculated that Apple is simply buying Beats to replenish its "cool factor." That might be partially true. Apple products have gotten a little boring, allowing rivals like Samsung to become increasingly popular. It’s easy to look back to when the iPod was dominant, white earbuds everywhere, and say that Apple is trying to recapture that market. But Apple doesn’t need to buy cool, because Apple’s brand isn’t weak. In fact, it’s at the very top of Interbrand’s Best Global Brands list for 2013, with brand value ahead of Google, Coca-Cola, IBM, and Microsoft. White earbuds are also quite alive and well. Walking the downtown streets of San Francisco and the Caltrain commuter rail, I saw one, two, three, four, eight sets of Beats in all. But I also saw 84 sets of Apple earbuds. … [Read more...] about What if Apple bought Beats not for headphones, but wearables?
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Along the way, Beats came to colonize the Apple Store, where its products dominate the headphone table. Though critics generally panned their ham-fisted sound reproduction, the company’s bold designs and the endorsement of Dr. Dre helped transform premium audio from a geeky obsession of audiophiles to an affordable luxury craved by the masses. The company also showed a genius for marketing — when Iovine served as a judge on American Idol from 2011 to 2013, a product-placement deal put Beats headphones on display in front of millions every week. Over time, the company’s lowercase "b" logo replaced Apple’s iconic white earbuds as a status symbol for music lovers. … [Read more...] about What Apple is really buying with Beats
'We're not trying to be heavy handed we're just trying to be present. Each agency designated for a certain type of business will go out and communicate with those businesses but once they start... inspections as per usual... we're going to again have the spirit of we want to make it work, we want them to succeed … [Read more...] about Blame Trump, not me: Lockdown-loving De Blasio passes the buck over NYC’s $9b economic crisis- but STILL refuses to reopen despite just 55 people being hospitalized yesterday and says he’ll ‘aggressively’ shut down any small business that defies him
Though Jason initially (and infamously) chose another woman to give his final rose and an engagement ring to at the end of their season in 2009, he just couldn't stop thinking about Molly immediately after. And risked becoming the most hated man in America when he broke up with Melissa Rycroft during his After the Final Rose special to ask Molly for a second chance. It wasn't easy, but it paid off (and also became one of the most "monumental" moments in The Bachelor's and reality TV's history). … [Read more...] about Where Colton Underwood and Cassie Randolph Rank Among the Longest
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