Organizations are all looking to improve their competitive advantage by following one of the 3 Porter strategies:o Low cost provider; o Differentiation; and o Focus.Business Processes are the primary vehicle for the implementation of anyone of these strategies and that is the main reason why business process improvement projects are on the top of the list of many organizations. Gartner and numerous other research organizations have listed business process improvement on the top of the list for both CEO and CIOs. The cost of labor in developed countries such as the USA, UK and Europe also require continuous review and optimization of business processes to reduce the labor cost to a level where it can compete with emerging countries like India and China where labor is cheap.Business Process Improvement Initiatives (BPI2) differs from automation and workflow projects in objective and scope. The scope of BPI2 is to management process improvement across the enterprise and its objective is … [Read more...] about Competitive Advantage (CA) = BPI X BPMS
Marketing automation competitive landscape
By all measures, the success of the local small business sector in maintaining its share of the market lies in online advertising and marketing strategies. Already, large businesses in the more developed member states in the CARICOM Single Market and Economy (CSME) are using interactive computer technologies to compete for customers in the region and to expand into overseas markets.These businesses have realised that strengthening their relationship with their existing and prospective customers and seizing opportunities for low cost expansion into other markets is essential for their survival, in what has become an increasingly competitive environment.Customer relationship building, quick feedback and product customisation analogous to customer portfolio management in traditional advertising and marketing has become even more important in the present day business environment. New technologies and innovations in web based advertising; marketing and Internet promotion readily facilitate … [Read more...] about Online Advertising and Marketing Can Boost Your Business
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy."Good Web Site Design increasingly More ImportantIt's imperative for a company to have a quality web site today - but many firms are still throwing up web sites that are just poorly designed or overly complex. Poor navigation (menus and overall site structure) when coupled with low quality graphics is really problematical (!) - online visitors think less of your company as a result which will hurt revenue in the long run. Many think just doing a minimal job is sufficient but they aren't factoring in how close your competition is! On the web any potential customer is only one click away from seeing a high quality web site that is well designed and conveys a quality imageA good rule of thumb when budgeting for a web site is to assume you will … [Read more...] about The New Marketing Landscape
Any manufacturing organization would ideally have its Vision and Mission to guide them through its future course.But does the organization have an Information Technology vision in place. Some organization may question this need, they may feel that the organizational focus should be on its core competency and Information Technology just plays a role of an enabler. But on the contrary such organizations are in greater need of an Information Technology vision. The role of Information Technology is that of a business driver in today's competitive environment and not just an enabler.Now lets analyse the need and essence of Information Technology Landscape for a business organization.Consider an XYZ organization, which after half a decade of existence had entered a phase of business growth. Till date the role of Information Technology would have been that of a support system. My experience says that most of the organizations in such a scenario tend to focus on their core competency and … [Read more...] about Essence Of Information Technology Landscape In Business Organizations
Most kids today do not understand the job environment they will be competing in tomorrow. They see how their parents work and assume their life will be similar. However, the chances of that are slim.The rising generation will have more competition for good jobs than any other time in history. Their generation is very large, like the baby boomer generation. That means there are more people to compete with for the good jobs. But that's not all. Our economy is becoming more global and many countries are opening up to international trade. Soon those overpopulated countries will be contenders for the high paying jobs as well. Now, add to that the fact that many of the low to medium paying jobs are being replaced with automation. What is left for our children to do?Well, there are a couple of directions to choose from. One option is to take advantage of the global economy. Yes, there is more competition, but there are also more potential customers and they are more reachable than … [Read more...] about Competition – Will Your Kids Survive?