Cognitive health is becoming a topic that people cannot seem to get off of their minds. The various diseases that the elderly brain can suffer from have moved to the forefront of health consciousness and surveys show that the number one biggest fear of the aging population is losing mental/brain capacity and becoming a burden on their family and loved ones. Alzheimer's disease for one has climbed up to the sixth leading cause of death in the U.S. with about $148 billion worth of costs each year. Thirteen million people worldwide are currently affected by the disease with an estimated 10 million of the country's Baby Boomers expected to develop the disorder at some point. A new acceptance of nutrition's role in brain function is rapidly growing as increased nutritional research confirms the importance of supplement usage.In a survey conducted by the Natural Marketing Institute on the general population of the United States, almost three quarters of the participants admitted that memory … [Read more...] about Cognitive Health Supplements – A No-Brainer
You know your weight. And your physical fitness. And a variety of health-related metrics.What about your brain fitness?In years to come, we can expect a growing number of assessments to help each of us address that precise question, using tools that today are only available to researchers and clinicians, raising both opportunities and concerns.Two recent announcements bring out important events in that direction:1) Last week, OptumHealth announced an exclusive 3-year agreement (estimated at $18m) with the Australian company Brain Resource.Quote: "OptumHealth Behavioral Solutions will work with Brain Resource to provide clinicians with a Web-based assessment that measures general cognition (how people process information) and social cognition (how people manage their emotions). This 40-minute assessment is based on well-known and validated tests of memory, attention, executive function, and response speed, and mood, social skills and emotional resilience."2) A few weeks ago, we could … [Read more...] about Ready to Measure Your Brain Fitness and Cognitive Health?
By now, you surely are aware that our brains retain the ability to generate neurons and change over our lifetimes, breaking the scientific paradigm prevalent during the 20th century. And you have read about the growing number of brain games and brain fitness programs offered. Now, you may wonder, why is all this happening now?To understand that, let's review 10 important events that took place in 2007, a seminal year for the field.1. In January, many mainstream media publications, such as Time Magazine and CBS News, started to publish major stories on neuroplasticity and "brain exercise", following the publication of the ACTIVE study, in the Journal of the American Medical Association in December 2006, where significant percentages of the participants age 65 and older who trained for five weeks improved their memory, reasoning and information-processing speed. Even more impressive, when tested five years later, the participants in the computer-based program (for information-processing) … [Read more...] about Top Ten Cognitive Health Events In 2007 – Brain Fitness Program Explained, And More
Many people have been asking us recently about whether we all have a "Brain Age" and how we can reduce our "brain ages". This concept is a myth, fueled by the (very fun) Nintendo game and a recent PBS campaign promoting a program produced by Posit Science.The concept of having a "brain age" is, itself, profoundly unscientific, despite the radio ads for the PBS program titled Brain Fitness Program, where listeners of all ages get the impression (as many friends and colleagues have reported) that, should they buy the Posit Science Brain Fitness Program, they can expect their brains "rejuvenated" by 10 years. This, I hear often, must be true, coming from PBS.Unfortunately, it isn't. And it isn't because the claim is founded on the same faulty premise of having a "brain age".What is going on?First, the good news. Today we know today that the brain retains lifelong plasticity (the ability to change itself through experience). Aging does not mean automatic decline.Furthermore, we know that a … [Read more...] about Brain Age Mythology Compared to What Really Improves Cognitive Health
You probably have been reading much about "brain training" and "brain fitness" and wondered, "What is all the Fuss About?"After many months of work (and we hope many new neurons and stronger synapses in our brains), we have just released our inaugural report on the emerging Brain Fitness Software Market, and we want to share a few of the key findings with you.In summary, the whole category is growing. We estimate the size of the US brain fitness software market at $225M in2007, up from $100m in 2005 (50% CAGR). The two segments that fueled the market growth: consumers (grew from $5m to $80m, 300% CAGR) and healthcare & insurance providers (grew from $36m to $65m, 35% CAGR).Ten Findings from The State of the Brain Fitness Software Market 2008 report include:1) 2007 was a seminal year for the US Brain Fitness software market, which reached $225 million in revenues - up from an estimated $100 million in 2005.2) Over 20 companies are offering tools to assess and train cognitive skills … [Read more...] about Ten Findings on the State of the Brain Fitness and Cognitive Health Software Market