Because it connects speed with excitement. The rules governing what car commercials can and cannot depict in the United Kingdom are ridiculously tight. An ad for the latest Audi R8 has fallen foul of those rules, and been banned as a result by the Advertising Standards Agency. What was wrong with it? Well, according to the ASA, it connected speed with excitement. Which contravenes the British government’s message that speed of any sort is inherently dangerous. As far as the ASA is concerned, depicting speed as exciting is the same as depicting nuclear war as exciting; a self-evidently ridiculous notion that is irresponsible to air in public. The commercial in question shows an eye that widens and contracts as the R8’s 5.2-liter, naturally-aspirated V10 engine wails up through the gears. The sound then fades, and the soft background music comes to the fore as the camera cuts to an external shot of an R8 driving slowly around a corner. The slogan “More focus. More … [Read more...] about Audi R8 ‘eye’ ad banned in UK
Audi r8 wholesale price
Audi E-Tron GT Shooting Brake Rendering Is Fiction Done Right
Of course, it's just a design exercise. The Audi E-Tron GT is the latest addition to the premium EV segment. The German luxury electric sedan has almost the same capabilities as the Porsche Taycan but in a different form and at a more affordable price. Does that mean that a wagon version is also under development? According to a recent report from Germany’s AutoBild , a long-roof E-Tron GT might actually happen. It’s reportedly due as early as 2022 and should also receive a flagship RS version. Nothing of that is confirmed yet though, but that doesn’t mean independent designers are not ready to present interesting ideas. Case in point, Rain Prisk , known for his wild virtual projects based mostly on existing cars, has published an E-Tron Shooting Brake rendering. And if you think he just cut off the rear doors and called it a day, take a closer look. E-Tron GT: All You Need To Know 2022 Audi E-Tron GT, RS E-Tron Revealed: An Alternative Take On Taycan … [Read more...] about Audi E-Tron GT Shooting Brake Rendering Is Fiction Done Right
Commentary: Of course we shouldn’t be surprised by this year’s cryptocurrency price bust
CAMBRIDGE: With the price of Bitcoin down 80 per cent from its peak a year ago, and the larger cryptocurrency market in systemic collapse, has “peak crypto” already come and gone? Perhaps, but don’t expect to see true believers lining up to have their cryptocurrency tattoos removed just yet. At a recent conference I attended, the overwhelming sentiment was that market capitalisation of cryptocurrencies is still set to explode over the next five years, rising to US$5-10 trillion. For those who watched the price of Bitcoin go from US$13 in December 2012 to roughly US$4,000 today, this year’s drop from US$20,000 is no reason to panic. It is tempting to say, “Of course the price is collapsing.” Regulators are gradually waking up to the fact that they cannot countenance large expensive-to-trace transaction technologies that facilitate tax evasion and criminal activity. READ: The Big Read - cryptocurrency crash offers industry the reality check it needs At the same time, … [Read more...] about Commentary: Of course we shouldn’t be surprised by this year’s cryptocurrency price bust
Muller switches to Team Rosberg for 2021 DTM season
Muller has been racing for the Abt team in the DTM since 2016, becoming three-time champion Rene Rast’s main title rival in recent years and helping Abt to lift the teams’ title last season. Audi had already announced that the Swiss driver would stay for the DTM’s switch to GT3 cars this year, but it has now been revealed that he will return to the Rosberg squad he raced for in his first two years in the series in 2014-15. The 29-year-old will combine his DTM commitments with a second campaign in Formula E with Dragon/Penske Autosport, which began last weekend with the Diriyah E-Prix. At least two clashes are expected between Formula E and the DTM in the latter half of the season and it’s unclear which series will be prioritised by Muller. Team Rosberg will continue its partnership with Audi despite the end of their factory partnership, fielding a pair of R8 LMS GT3s on the grid this season for Muller and Gore. “I am very happy to return to Team Rosberg and be … [Read more...] about Muller switches to Team Rosberg for 2021 DTM season
GT Asia Series prepares for maiden endurance event at Sepang
The 2015 GT Asia Series is at the mid-point of the season heading into Sepang where the series regulars will face a new challenge at the popular Malaysian circuit, the series’ first ever endurance round, an event which not only pushes many of the teams beyond the 60-minute races they are used to, but also comes with a double-points championship advantage! GT Asia Series and Sepang are no strangers, with the Asian region’s most successful GT series entering it’s sixth season with 10 rounds having been contested across the last five seasons on the 5.543-kilometre Formula One circuit. Desperate for victory at ‘home’ The list of winners across that time represents a who’s-who of past GT Asia Series seasons, but the standout performer is the very team that is looking to get their 2015 championship back on track, Singapore’s Clearwater Racing. Reigning champion Mok Weng Sun had a tough start to the season with a DNF in the opening round in South Korea, before a devastating … [Read more...] about GT Asia Series prepares for maiden endurance event at Sepang
Text Message Causes Peugeot Ad To Be Banned
Ruling highlights wider issues around driver distractions caused by connected cars. A Peugeot TV advertisement in the United Kingdom has been banned after the advertising regulators said it showed a driver being distracted by an incoming text message. The advert, which was designed to advertise the connected technology fitted to the Peugeot 208 Allure Premium, showed a man driving while reading a text message that popped up on a screen built into the car’s dashboard. UK's Advertising Standards Agency (ASA) said that five people "challenged whether the ad was irresponsible," suggesting that it showed "driving behavior prejudicial to safety." Speaking in defence of both itself and Peugeot, Clearcast, "best known for clearing ads," told the ASA that "momentarily" reading a message on a screen in the dashboard was "no worse and arguably less distracting" than adjusting the radio. It also reiterated that the driver was "exercising proper control and was not distracted from the … [Read more...] about Text Message Causes Peugeot Ad To Be Banned
VW Polo Ad Banned For Showing “Reliance On Safety Systems”
The U.K.'s Advertising Standards Authority said the advert "exaggerated" the benefits of safety features. A Volkswagen advert showcasing the new Polo’s safety systems has been banned in the United Kingdom after authorities ruled that it promoted reliance on driver assistance technology. The advert showed a boy growing up and having accidents on bikes and go-karts, before depicting him as an adult, driving a Polo with his nervous-looking father in the passenger seat. The advert demonstrates the blind-spot monitoring system by showing a near miss with a truck, while the autonomous emergency braking system helps him narrowly avoid running over a pedestrian. Six people complained to the Advertising Standards Authority (ASA), claiming that the adverts encouraged dangerous driving by overstating the benefits of the vehicle’s safety features. Volkswagen refuted the claims, arguing there was nothing in the commercial that "condoned or encouraged dangerous, competitive, … [Read more...] about VW Polo Ad Banned For Showing “Reliance On Safety Systems”
$2 Billion Power Bill Leads Texas Co-Op to Bankruptcy as Others Face Going Out of Business
A Texas power cooperative filed for Chapter 11 bankruptcy on Monday after accumulating $2.1 billion in bills during severe winter weather that left millions of customers without heat or power last month. Brazos Electric Power Cooperative, the largest and oldest power co-op in Texas, said that its decision to file for bankruptcy was necessary to protect members from skyrocketing electric bills as the state continues to grapple with the aftermath of the winter storm. "This action by Brazos Electric was necessary to protect its Member cooperatives and their more than 1.5 million retail members from unaffordable electric bills as we continue to provide electric service throughout the court-supervised process," Clifton Karnei, executive vice president and general manager of Brazos Electric, said in a statement shared with Newsweek. Between February 13 and 19, temperatures plunged across Texas, causing much of the state's power grid to collapse and leading to a severe shortage of … [Read more...] about $2 Billion Power Bill Leads Texas Co-Op to Bankruptcy as Others Face Going Out of Business
US weekly jobless claims drop, but coronavirus layoffs loom
WASHINGTON: The number of Americans filing for unemployment benefits unexpectedly fell last week as employers continued to hold on to their workers, but the coronavirus pandemic is expected to lead to an increase in layoffs as companies battle supply chain disruptions and sagging demand for some goods and services. Some businesses are already cutting jobs and demand is weakening, at least at the factory level. Other reports on Thursday showed companies announced more than 600 layoffs through March 12 tied to the outbreak, while producer prices fell by the most in five years in February as prices for energy products and services such as hotel accommodation, shipping and air travel dropped. Financial markets are expecting the Federal Reserve will aggressively cut interest rates again at its policy meeting next week to counter the coronavirus, which investors fear is the catalyst that will derail the longest economic expansion on record, now in its 11th year. "It's just a matter … [Read more...] about US weekly jobless claims drop, but coronavirus layoffs loom
New Zealand’s economy is a housing market with bits tacked on
OPINION: I’ve half-joked for nearly 20 years that New Zealand doesn’t have an economy: it has a housing market with bits tacked on. In response for most of those 20 years, economists and exporters have rightly rolled their eyes in exasperation at this characterisation. They argue an awful lot of activity and effort and aspirations are directed at generating real products, services and value for their customers, shareholders and successors that has nothing to do with the housing market. How dare you demean all these real businesses, they have protested. I half-chuckled along with those protests. Until now. READ MORE: Should Reserve Bank overheat economy to blast free of low interest rate trap? Three large elephants remain despite RMA overhaul and higher deposit rules Property investors 'working hard, taking risks' - or are they? Petrol is on the inflation bonfire, we're just waiting for the spark Landlords racing to beat the return of loan-to-value restrictions … [Read more...] about New Zealand’s economy is a housing market with bits tacked on