Audio: Listen to this story. To hear more feature stories, download the Audm app for your iPhone. HoneyCC likes to say that she scarcely remembers the last time someone called her by her given name, Lin Chuchu. She took her online name from a 2003 movie starring Jessica Alba, about an aspiring hip-hop dancer and choreographer named Honey who catches her break after a music-video director sees a clip of her performing. Something similar happened for HoneyCC, who also trained in hip-hop dance, as well as in jazz and Chinese folk styles, and was equally determined to be discovered. After an injury cut short her dancing career, a few years ago, she and some friends set up an advertising business. Many of her clients were social-media companies, and her work for them led to an observation about the sector’s development: first there was the text-based service Weibo, the largest social-media network in China at the time; then people started posting images. “But a single picture can only say so much,” she told me recently. “To really communicate a message, you need a video.” Today, HoneyCC, who is twenty-seven, is one of the biggest stars on the video-sharing platform Meipai. Launched… Read full this story
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